The idea started as the brand label for inspirational quotes from Mark Cuban’s website. However, it grew to become an aspirational business brand developed for the driven Millennial.
While Three Commas came from the fact that there are three commas in a billion, the money is not what we are about. We are about the entrepreneur - from the place where the dream began, to where the dream becomes a reality. Three Commas is about the journey and seeks to encourage people to achieve their goals, pursuing the American Dream.There is no other place that gives everyone this great opportunity to succeed. It's not about having a billion dollars, but the daily reward of hard work, passion, and dedication that brings the true meaning of success. Three Commas is the brand for the driven entrepreneur.
It's about the journey, not the end. -Mark Cuban
In early 2015, Michael Chaffin and Mark Cuban co-launched the THREE COMMAS apparel line, a concept derived by Mark Cuban based on the fact that there are 3 commas in a billion dollars. The line is the first developed for the aspiring entrepreneur.